NEW YORK -- With a service that uses the Internet to market and distribute broadcast-quality video to news professionals worldwide. The NewsMarket (www.thenewsmarket.com) offers an effective alternative to VNRs and other packaged content.

The NewsMarket provides news organizations with free B-roll and media assets, including documents, still images and MP3 digital audio clips, from clients such as General Motors, Intel, Adidas, Motorola, Rolls Royce, Nokia, Roche, BMW, the American Lung Association and palmOne. Registered users, which number CNN, CNBC, BBC, EuroNews, Bloomberg TV and Reuters Television, among others, log onto the site, browse and search content, place an order and receive the material, primarily via digital download. The NewsMarket currently boasts registered users at more than 5,000 media organizations in 140 countries.

"The number-one thing users like about The NewsMarket is access to B-roll," says Shoba Purushothaman, company president/CEO/co-founder. "With The NewsMarket, users have access to fully-sourced content which they can select and edit." Consequently, "this is a product that resonates with their state of mind."

The convenience and immediacy of 24/7 access and, for many, virtually instant delivery is also key to The NewsMarket's success. "Most of the time when a TV producer calls and asks for video, he needs it immediately," Purushothaman notes. With The NewsMarket, "stations can take footage at the time they need it. They're not being told to point their satellite dish a certain way in a 15-minute window. Immediate access is a value proposition during huge global events."

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